Many new EDA tool suites require an integrated Static Timing Analyzer. Why reinvent the wheel?
Whether your target market is physical synthesis, place & route or power analysis, the accuracy of your results will be dependent on the timing tool integrated with your toolset. Matching the current "golden" tools is a full time job, requiring great expertise in the peculiarities of the timing domain.
However, chances are that the timing tool itself is not your differentiator in winning deals: more often, it is a check-box that only garners negative points for you when your timing module produces results different from the gold standard. And while many good STAs exist on the market, none were designed with your flow, your database, and your tools in mind.
Founded by the author of Pearl, Parallax offers a static timing tool designed from the ground up to be modular and easily integrated to different tools & process flows.